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Is The Trader Joe’s Beauty Aisle The New Sephora?

Wait, so is the Trader Joe’s beauty aisle the new Sephora? Trader Joe’s has been killing it recently in the beauty department and has a TON of dupes for your favorite skincare products you can find at the luxury beauty stores! Check out the highlights below:

1. Trader Joe's Marula Facial Oil ($7) vs. Drunk Elephant Virgin Marula Luxury Face Oil ($68)

The first dupe is Trader Joe’s Marula Facial Oil which has been compared to Drunk Elephant’s Luxury Marula Facial Oil, with a steep price difference of $60. According to reviews, the Trader Joe’s marula oil does not smell and a little goes a long way!

2. Trader Joe's Watermelon Overnight Mask ($7) vs. Glow Recipe Watermelon Glow AHA Night Treatment ($40)

A fan favorite has been duped at Trader Joe’s! With similar ingredients and packaging, it's no secret that the iconic Glow Recipe Watermelon Glow Sleeping Mask has been recreated and duped and saves you $33. Reviewers have said that the Trader Joe’s version has a much thicker consistency with the same exact results!

3. Trader Joe's Hyaluronic Moisture Boost Serum ($9) vs. Paula’s Choice Hyaluronic Acid Booster ($37)

Who doesn’t love hyaluronic acid?! Trader Joe’s is saving our skin’s moisture barrier and our pockets with their Hyaluronic Moisture Boost Serum. Comparable to Paula’s Choice Hyaluronic Acid Booster, this is a great low budget option at $9. Reviewers said this serum is hydrating and plumping

4. Daily Facial Sunscreen SPF 40 ($9) vs. Supergoop! Unseen Sunscreen ($44)

Looking for a facial sunscreen that won’t break the bank? Check out Trader Joe’s recent launch of their Daily Facial Sunscreen. Many reviewers have claimed this is a close dupe to the Supergoop! Unseen Sunscreen, at a fraction of the price grab this option while you can! Reviewer said that for the price, the Trader Joe’s dupe is unbeatable.

5. Trader Joe's Brazil Nut Body Butter ($6) vs. Sol De Janeiro Brazilian Bum Bum Cream ($48)

Lastly, the dupe that broke the internet, Trader Joe’s has done it again and came out with a comparable product to the Sol De Janeiro Brazilian Bum Bum Cream. According to reviewers, the Trader Joe’s dupe has the exact product texture and scent as the Sol De Janeiro Cream. Since this product launched, it’s been flying off the shelf so if you see this Brazil Nut Body Butter in stock the next time you’re grocery shopping, definitely give it a try!


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Explore the brand behind the blog! We are ESW Beauty, a clean skincare brand inspired by healthy living! All of our products are formulated with clean & vegan ingredients, are cruelty free, and made sustainably. Learn more about us below!

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