ESW Beauty Just Launched Their Newest Plant-Based Milk Sheet Masks Containing Premium Plant Water
It’s October and ESW Beauty just launched their new line PBM and they are the perfect milky masks to kick off this fall's cozy weather. This time around they’re upping the ante with their new formulation.
There are a myriad of differences that can be drawn between their previous sheet mask line, the Raw Juice Cleanse Sheet Masks and their new Plant-Based Milk Sheet Masks. Their serum texture is a big key difference. The serum, which was curated to emulate a milky texture, is thicker for a more hydrating effect. Which brings us to the ingredients found in the serum.
This formula includes premium plant waters ranging from Hinoki Cypress, Bamboo Water, Sweet Olive Extract, and Witch Hazel Leaf Extract Water— each containing a different skin benefit.
Starting with the Blueberry Coconut Milk, this firming sheet mask contains Hinoki Cypress as its exclusive premium plant water. Hinoki cypress or, Chamaecyparis obtusa, is a native Japanese tree found in Japan and Taiwan. The extract comes from the aqueous parts of the tree leaves.
This water is known for reducing skin inflammation with its ultra-healing properties. This water is the perfect ingredient for assisting in anti-aging.
The next highlighted plant water can be found in our Vanilla Oat Milk Sheet Mask. Sweet Olive Extract, which comes from the leaves of an olive plant, is a powerful skin healer that has the ability to heal, soothe, and treat hyperpigmentation of the skin. All characteristics that are great for nourishing dull skin.
Bamboo Water is the next plant water found in our Avocado Banana Milk. This premium plant water derives from the leaves of the Bambusa vulgaris plant. These leaves of this specialized plant contain seventy percent silica which is a crucial characteristic for aiding in skin health.
The bamboo water is immensely hydrating allowing for a soothing sensation on the skin. Bamboo water is also packed with antioxidants that help fight against any and all skin damage.
The last highlighted plant water is found in our Matcha Almond Milk Sheet Mask—Witch Hazel Leaf Water Extract. This plant water comes from the plant, witch hazel. The process of getting the water occurs when the leaves, twigs, and bark of the plant are distilled to a liquid.
When applied topically, this plant water can help reduce redness, soothe, and brighten overall skin complexion.
Premium plant waters are advancing the sheet masks game for ESW Beauty. With the insight of the plant waters, which one are you planning on using?